
2020 Virtual Americas Food & Beverage Show Conference Agenda*
All times are listed in Eastern Time
*Subject to change

Monday, November 2, 2020
Welcome Remarks and Conference Kick-Off
- Ivan Barrios, President, World Trade Center Miami
- Roberto Muñoz, Chair, World Trade Center Miami
- Ted McKinney, Under Secretary of Agriculture for Trade and Foreign Agricultural Affairs
- Nikki Fried, Florida Commissioner of Agriculture and Consumer Services
- Barb Glenn, CEO of the National Association of State Departments of Agriculture (NASDA)
Overview of the USA Pavilion
How U.S. Importers can Comply with U.S. Regulations
Lenny Feldman, Member of Sandler, Travis & Rosenberg, P.A.
Market Trends & Trade Overview for Latin America and the Caribbean
Alice Ancona, SVP/COO, World Trade Center Miami
Top 10 Tips for Contracting an Agent/Distributor
Joshua Rodman, Senior Associate of Sandler, Travis & Rosenberg, P.A.
Tuesday, November 3, 2020
Canadian Pavilion Showcase
International Markets of Opportunity I - Exporting your products & services to CANADA
Evan Mangino, Foreign Agricultural Service, Ottawa, Canada
Hesam Houryaband, PhD, Deputy Director, Enterprise Florida (Canada Office)
International Market Showcase I – Agri-Food Innovation & Canada’s Agri-food Advantages
Introductory Remarks: Susan Harper, Consul General, Consulate General of Canada in Miami
Serge Buy, CEO, Agri-Food Innovation Council
Jordan Gaw, Regional Director, Investor Services, Invest in Canada
International Markets of Opportunity II - Exporting your products & services | for Florida Companies in BRAZIL
Fabio Yikio Yamada, Managing Director, Enterprise Florida Brazil
Mariana Falkenburger, Sr. Manager International Business Development, Enterprise Florida Brazil
How to Market and Sell Food & Beverage in Brazil
Nicolas Rubio, Director U.S. Agricultural Trade Office (ATO)
Cases of US Food Franchises in Brazil
Renato Sabaine, Marketing Specialist, U.S. Commercial Service
Wednesday, November 4, 2020
Irish Made: Premier Brands Worth Noting
Moderated by: Maureen Pace, President of World Trade Center Dublin
- Gavin Cassidy, Porter & Nash
- Conor Meehan, Nú Infusions Ltd.
- Anne Marie Feighery, Feigherys Farm
- Stephen Dillon, RTM Beverages
- Colin Ross, Kinsale Spirit Company
- Helen Troughton, Armagh Cider Company
International Markets of Opportunity III - Exporting your products & services to the AFRICAN MARKET
Moderated by: Desmond Alufohai, Director of Protocol and International Affairs Division, MIA
Laura Geller, USDA/FAS Senior Agricultural Attaché – Southern Africa
Ryan Scott, USDA Agricultural Counselor – Kenya
International Market Showcase III - Positioning & Selling your products & services in the AFRICAN MARKET
Moderated by: Desmond Alufohai, Director of Protocol and International Affairs Division, MIA
Kemi Arosanyin, Director, Africa Trade Expansion Program, World Trade Center Miami
Panel Discussion on the Food and Beverage Sector in South Africa
Moderated by: Desmond Alufohai, Director of Protocol and International Affairs Division, MIA
- Malose Letsoalo, Chief of the Economic and Commercial Section, Embassy of South Africa
- Jim Clarke, Marketing Manager, Wines of South Africa USA
- Solly Molepo, Deputy Director, Agro-Processing, Department of Trade, Industry and Competition
African Showcase
Digital Technologies in the Food and Beverage Industry
Doug Baker, Vice President, Industry Relations, Food Marketing Institute
Thursday, November 5, 2020
International Markets of Opportunity IV - Exporting your products & services – IRELAND & UK
- Cynthia Guven, Foreign Agricultural Service, London UK
- Steve Knight, Foreign Agricultural Service, London UK
- Kathy Yao , Foreign Agricultural Service, London UK
- Jennifer Wilson, Foreign Agricultural Service, London UK
- Julie Nicholson, Foreign Agricultural Service, London UK
Tools for U.S. Exporters
Moderated by: Roberto Muñoz, Chair, World Trade Center Miami
- Manny Mencia, Senior Vice President, Senior V.P. International Trade & Business Development, Enterprise Florida
- Daisy Ramos Winfield, Executive Vice President, Florida Export Finance Corporation
- Eduardo Torres, Acting Regional Director, U.S. Department of Commerce, International Trade Administration
International Markets of Opportunity IV - Foods from Peru to the World
Max Rodriguez Guillén, Director, Promperú Miami
Marta Sesmero, Trade Development Specialist, Promperú Miami
International Markets of Opportunity IV - Exporting your products & services – PERU
Zeke Bryant, Foreign Agricultural Service, Lima, Peru
Alvaro Loza, Foreign Agricultural Service, Lima, Peru
Tour of Virtual Americas AFB Stores/Exhibitors
Friday, November 6, 2020
Trends and Strategies for E-Commerce success in Food and Beverage
Amalia Trocea, Head of Business Development, Media Trends Group
Tendencias y estrategias para el éxito del comercio electrónico en alimentos y bebidas (Spanish)
Alvaro Sepulveda, Founder & CEO, Media Trends Group
International Markets of Opportunity V - Exporting your products & services- ARGENTINA
Melinda Meador, Foreign Agricultural Service, Buenos Aries, Argentina
Tour of Virtual Americas AFB Stores/Exhibitors
Monday, November 9, 2020
Tour of Virtual Exhibitors
Amid the Pandemic: The latest U.S.-Latin America Export-Import Trade Data
Ken Roberts, President, WorldCity, Inc.
Industry Trend Presentation: Regulation of CBD & Hemp
Justin J. Prochnow, Shareholder, Greenberg Traurig, LLP
Timothy F. Stanfield is Of Counsel with the Florida Government Law & Policy Practice
Tuesday, November 10, 2020
Regulatory Update: U.S. FDA Imports Structure Session to include: FSVP, VQIP, ITACS
Ruth P. Dixon, Program Division Director Division of Southeast Imports Office of Regulatory Affairs, U.S. FDA
Miami International Airport (MIA): Trade Trends Webinar | Partner Event
Trade overview of MIA's trade year to date with comparisons to national average and previous year's figures.
Speaker: Ken Roberts, President WorldCity, contributor to Forbes.com and Federal Reserve advisory board member
Sponsored by: Miami International Airport, Enterprise Florida, World Trade Center Miami, Florida Customs Brokers & Forwarders Association, and Beacon Council
Regulatory Update: FDA Session on Product Code Builder
Bruce Quijano and Sheirly Reyes, U.S. Food and Drug Administration
Wednesday, November 11, 2020
International Markets of Opportunity VI - Exporting your products & services – SPAIN
Jennifer Clever, Foreign Agricultural Service, Madrid, Spain
Linda Caruso, Deputy Senior Commercial Officer, U.S. Department of Commerce, Madrid, Spain
Cómo ingresar al mercado estadounidense (Spanish)
Juan Carlos Pereira, Executive Director, Spain-U.S. Chamber of Commerce
Tools for Florida Exporters
Alejandra Henao, Senior Manager, Enterprise Florida
Thursday, November 12, 2020
How COVID-19 has Changed the Way Consumer Purchase Products
Mark Baum, CCO and SVP, Industry Relations, Food Marketing Institute
Problemas de cumplimiento en la industria alimentaria (Spanish) –
Facundo Ozan Carranza, Registrar Corp.
International Markets of Opportunity VII - Exporting your products & services – INTRADE
Friday, November 13, 2020
FDA Import Compliance Issues in the Food Industry (English)
Domenic Veneziano, FDA Regulatory & Strategic Consultant of Sandler, Travis & Rosenberg, P.A.
STATE OF THE PORTS: Miami International Airport and Port Miami
Juan Kuryla, Director, PortMiami
Lester Sola, Miami International Airport
Opening Remarks by: Roberto Muñoz, Chair, World Trade Center Miami
Moderated by Bill Johnson Former Director, PortMiami & Former Florida Secretary of Commerce

Americas Food and Beverage Closing ceremony