Attending a trade show like the Americas Food & Beverage Show & Conference can be an exciting opportunity to explore new trends, build connections, and find potential business partners. With so much to see and do, having a plan will ensure you make the most of your time at the event. Here are some key tips to help you stay organized, maximize opportunities, and leave with valuable connections.
- Research Exhibitors in Advance
Before the show, take time to review the list of exhibitors. Identify the companies you are most interested in and explore what products or services they offer. This preparation ensures you won’t miss out on key opportunities and helps you tailor your conversations.
- Plan Your Route Through the Show Floor
In 2025, we will have close to 1100 exhibitors. With so many exhibitors and booths, having a plan is essential. Map out your route to visit the must-see booths first. This strategy will help you efficiently navigate the show and avoid aimless wandering.
- Prioritize Key Booths
It’s easy to get distracted by eye-catching displays, but make sure you prioritize the booths most relevant to your business needs. Time management is key—allocate time for both scheduled meetings and spontaneous discoveries.
- Engage with Booth Staff
The representatives at each booth are there to connect with you. Don’t hesitate to ask questions, request product demonstrations, or share your business needs. Engaging conversations often lead to valuable partnerships.
- Use the Show App to Connect, Network & Scan Business Cards
A trade show is all about building your network. Our app makes it easy to do business. Scanning badges automatically connect you with the exhibitor. You can also exchange business cards with the people you meet and scan those later after the show to connect. Professional tip: after you scan a badge, the pop up allows you to score the lead and make notes, so you remember who you met.
- Attend Conferences, Center Stage & Beverage Stage Demos
Take advantage of any scheduled presentations or panel discussions. These sessions offer insights into industry trends and are a great way to discover new ideas and connect with speakers and other attendees.
- Network with Other Attendees
The value of a trade show isn’t limited to the exhibition floor. Use breaks, lounges, or networking events to meet other attendees. You never know where your next business opportunity will come from!
- Take Notes Throughout the Event
With so much happening, it’s easy to forget important details. Carry a notebook or use our Show App to document conversations, product information, and follow-up tasks.
- Follow Up with Leads After the Show
Following up is just as important as the connections you make during the show. The Show App allows you to export all your contacts via Excel. Send emails, connect on LinkedIn, or schedule follow-up meetings to build on the momentum and keep conversations going.
- Leverage Social Media During and After the Event
Use social media to share your experience at the show. Post pictures, tag exhibitors, and use event hashtags to connect with others attending. After the show, social media remains a powerful tool to stay connected with new contacts. (#AFBShow #AFBShow2025 is our handle!)
- Consider Pre-Scheduled Meetings
Many exhibitors offer the option to schedule meetings in advance. Americas Food & Beverage Show & Conference also offers a Show App. Within the app, you can request to connect with exhibitors, schedule meetings before, during and after the show. This guarantees dedicated time with key companies and ensures you can dive deeper into meaningful conversations without being rushed.